THEORETICAL FRAMEWORK FOR CORPORATE REPUTATION MANAGEMENT WITHIN THE CONTEXT OF THE MODERN PARADIGM OF MANAGEMENT

Olena Derevyanko

Анотація


The paper substantiates the main provisions of the theory of corporate reputation in the context of modern management. Therefore, in the 21st century, the place (function) of business in the system of forming a person’s worldview is changing: business in the information economy from a passive recipient of a value system created by religion, family, and culture becomes one of the forces that shape the worldview of its stakeholders. Thus, a new business function is being updated — the formation of a society’s value system in the context of managing the reputation of companies. Modern management of the company’s reputation is developing in line with the concept of «economy of trust»; the essence of the company’s reputation is stakeholder trust. Trust — the socio-psychological basis of reputation, which is the primary cause of the economic interaction of potential investors and businesses, banks and their investors, producers, and consumers, receive cost measurements and is now becoming a full-fledged economic category.


Ключові слова


economy of trust; stakeholders; value system; comparison of image and reputation; psychology and sociology in management

Повний текст:

PDF

Посилання


Ansoff, H. Igor. Strategic Management. Basingstoke: Palgrave Macmillan, 2007.

Peters, T. J. In Search of Excellence: Lessons from Americas Best-run Companies. New York: Harper & Row, 1982.

Ouchi, W.H. Teoria Z. Como as Empresas Podem Enfrentar O Desafio Japones. Sao Paulo: Fundo Educativo Brasileiro, 1982.

Drucker, Peter F. Managing for Results: Economic Tasks and Risk-taking Decisions. New York: HarperBusiness, 1993.

Drucker, Peter Ferdinand. The Practice of Management. Amsterdam: ButterworthHeinemann, 2007.

Armstrong, Michael, and Angela Baron. Managing Performance: Performance Management in Action. Front Cover.. CIPD Publishing, 2005.

«Reputation Leaders Network.» Reputation Institute. Accessed December 03, 2018. http://www.reputationinstitute.com/research/Reputation-Leaders-Study.

McConnell, C. R., and S. L. Brue. Economics: Principles, Problems, And Policies. New York: McGraw- Hill/Irwin, 2005.

Machlup, Fritz. The Production and Distribution of Knowledge in the United States. Princeton, NJ: Princeton University Press, 1972.

Makarov, V.L. «Jekonomika znanij: uroki dlja Rossii.» [Knowledge Economy: Lessons for Russia]. Vestnik Rossijskoj Akademii nauk 73, no. 5 (2003): 450. http://vivovoco.astronet.ru/VV/JOURNAL/VRAN/SESSION/VRAN5.HTM. [in Russian].

Hosking, Geoffrey. «Trust And Distrust: A Suitable Theme For Historians?» Transactions of the Royal Historical Society, 16 (2006): 95-115. DOI:10.1017/s0080440106000429.

Hosking, Geoffrey A. Trust: A History. Oxford: Oxford University Press, 2014.

Hosking, Geoffrey. Trust: Money, Markets and Society. Erscheinungsort Nicht Ermittelbar: Seagull Books, 2010.

Covey, Stephen M. R., Greg Link, and Rebecca R. Merrill. Smart Trust: The Defining Skill That Transforms Managers into Leaders. New York: Free Press, 2013.

Covey, Stephen M. R., and Rebecca R. Merrill. The Speed of Trust: The One Thing That Changes Everything. New York: Free Press, 2008.

Jekonomicheskij slovar. Slovari i jenciklopedii na Akademike. [Economic Dictionary. Dictionaries and Encyclopedias on Academica]. https://dic.academic.ru/contents. nsf/econ_dict/ (accessed November 03, 2018). [in Russian].

«Banki Germanii perezhivajut samyj glubokij krizis doverija za ves’ poslevoennyj period» [German banks are experiencing the deepest crisis of confidence in the entire postwar period]. Bain & Company. Finmarket.ru. August 10, 2012. http://www.finmarket.ru/news/ 3013413 (accessed November 03, 2018). [in Russian].

Dowling, Grahame. Creating Corporate Reputations Identity, Image, and Performance. Oxford: Oxford Univ. Press, 2009.

Fombrun, Charles J., Leonard J. Ponzi, and William Newburry. «Stakeholder Tracking and Analysis: The RepTrak® System for Measuring Corporate Reputation.» Corporate Reputation Review 18, no. 1 (2015): 3-24. DOI:10.1057/crr.2014.21.

Теорія і практика стратегічного управління 31

Shepel’, V.M. Imidzhelogija. Kak nravit’sja ljudjam. [Imagelogy. How do people like]. M.: Narodnoe obrazovanie, 2002. [in Russian].

Guseva, Tat’jana. «Kak zashhitit’ chest’, dostoinstvo i delovuju reputaciju?» [Kak zashhitit’ chest’, dostoinstvo i delovuju reputaciju?]. Jurist v Kaliningrade Tat’jana Guseva. March 01, 2018. Accessed November 03, 2018. https://pravoznai.ru/dlja-fizicheskih-lic/kakzashhitit-chest-dostoinstvo-i-delovuju-reputaciju/. [in Russian].

Pochepcov, G. Imidzhelogija: teorija i praktika. [Imageology: Theory and Practice]. Kiev: Refl-buk Vakler,2006. [in Russian].

Panasjuk, A.Ju. Formirovanie imidzha: strategija, psihotehnologii, psihotehniki. [Image formation: strategy, psychotechnology, psychotechnics]. M.: Omega-L, 2007. [in Russian].

Buksha, K.S. Upravlenie delovoj reputaciej. Rossijskaja i zarubezhnaja PRpraktika.[Reputation management. Russian and foreign PR practice]. M.: OOO «I.D. Vil’jams», 2007. [in Russian].

Machiavelli, Niccolò, Giuliano Procacci, and Sergio Bertelli. Il Principe E Discorsi: Sopra La Prima Deca Di Tito Livio. Milano: Feltrinelli, 1984.

Locke, John, and P. H. Nidditch. An Essay concerning Human Understanding. Oxford: Clarendon Press, 2011.

«Imidzh.» [Image]. Wikipedia. September 29, 2018., 2018. https://ru.wikipedia. org/wiki/Имидж (Accessed November 03). [in Russian].

«Reputacija.» [Reputatuion]. Wikipedia. September 04, 2018. http://ru.wikipedia.org/wiki/Репутация (Accessed November 03, 2018). [in Russian].

Shepel’ V.M. Imidzhelogija. Kak nravit’sja ljudjam. [Imagelogy. How do people like]. M. : Narodnoe obrazovanie, 2002. [in Russian].

Kratkij psihologicheskij slovar’. [A brief philosophical dictionary]. obshh. red. A.V. Petrovskogo i M.G. Jaroshevskogo ; red.-sost. L.A. Karpenko. [2-e izd., rasshir., ispr. i dop.] Rostov n/D.: «FENIKS», 1998. [in Russian].

Kondrat’ev, M.Ju. Social’naja psihologija : slovar’. [Social Philology: Dictionary]. M.: 2006. [in Russian].

«Kommunikativnaja funkcija podsoznanija.» [Communicative function of the subconscious ]. Psihologija.NJeS. May 26, 2017. Accessed November 03, 2018. http://vocabulary.ru/termin/kommunikativnaja-funkcija-podsoznanija.html. [in Russian].

Bogdanov, E. and V. Zazykin. Psihologicheskie osnovy «Pablik rilejshnz» [Psychological basis of «Public Relations»]. SPb.: Piter, 2004. [in Russian].

Korolko, V.H. Pablik rileishnz. Naukovi osnovy, metodyka, praktyka. [Public relations. Scientific fundamentals, methodology, practice]. K. : Vydavnychyi dim «Skarby», 2001. [in Ukrainian].

Pochepcov, G.G. Pablik rilejshnz dlja professionalov. [Public relations for professionals]. M.: Refl-buk, K.: Vakler, 2001. [in Russian].


Посилання

  • Поки немає зовнішніх посилань.


e-mail: sedu@kneu.ua